Concept and design a new beverage brand and packaging. Create a new brand of soda pop, flavored water, juice, or tea, wine, beer, etc. Use the bottles, (or cans) and carton from an existing brand. You will create a new name for your brand, a new brand personality, new labels and new carton graphics.
When this project is assigned, immediately, I decided to come up with a new tea brand because tea has always been part of my daily consumption. I also decided to brand my tea with a foreign personality because I am interested in explore cross culture branding and also because most of the tea I drink are the Asian traditional type. The name of the brand Oti (o’tea), is made up with Japanese way of saying tea (ocha) and “tea” pronunciation in English.
I designed the logo of my tea brand based on the typeface ‘Nautik’. ‘Nautik’ contains both straight strokes and round strokes, which seemed to me very much like Japanese characters. Next, I add some leave veins in the center of the O, to fill up the large amount of empty space and also, to add some tea characteristics into the brand.
For the mood of this brand, I want to create something modern, yet, still maintains Japanese styles: the notion of simplicity, neutral, and purity. In order to express the mood I wanted for this brand, I used an image of mountain Fuji as background on the wrapper. I then changed the overall color into blue, to bring out the feeling of modern into the brand. The bottles are also purposefully chosen. With the straight edges and rounded overall looking, the bottles looked simple enough to fit with the mood of the brand. The caps are also purposefully painted to match the color of the wrappers on the bottles.
The design of the carton is a modified version of the wrappers in black and white. I personally feel it would be interesting for buyers to look at the black and white simple mountain Fuji image at first, and be able to be amazed by pulling the bottle out and notice the vibrant color on the wrapper of the bottles in contrast to the wrapper on the carton.
"Maze for Days"
The objective for this big project was to design a play structure that is creative, engaging, rich in sensory, manipulative, durable and self contained. In 13 weeks of idea generation, product prototyping, and many iterations. We ended up building up this giant stand-on maze.
Design a poster along with postcard, which will be used to announce the exhibition of ‘Alexey Brodovitch: Art Director’.
The graphic identity is designed using Bodoni typeface because it is the typeface that Brodovitch preferred in his magazine layout design, and it is the typeface that best describes Brodovitch’s presence.
Designer Statement For this project, I used color separation, in which I separate the image I made into four color layers (CMYK) using Photoshop, and I then print each layer separated to create this full color image. This assignment was assigned before the start of spring break. During spring break, I happened to visit an alligator farm and took a bunch of pictures of alligators. I wanted to use the photo I shoot, and decided to create a comic page about alligator. I enjoyed the process of making screen printing using color separation method a lot because there were a lot more trial and errors compared to a single printing. These different results and imperfections were very hard to see in digital printing. I really seeing the different results I got from this project.
Objective Based on your interest and research, choose one logo from your collection to re-design. Determine your color choice and conceptual direction for the utmost visual clarity.
Designer Statement The redesigned logo is to represent the local car repair shop called “Service Garage”. The original logo is a long bended wrench, and the American flag is filled inside the wrench shape, a strong feeling of patriotism. I start redesigning the logo with the approach of its original idea, the wrench. I combined the shape of wrench with a car tire, sending the message out that it is a repair shop for automobile. The symbol in the center could be seen as the center point of the tire, but could also be representing the shape of a screw, indicating the hands-on and labor quality of the firm. I have also added the typeface I designed in GDes 4345, the typeface is inspired by the redesigned logo. I thought I should place the typeface under the logo to see how they share similar characteristics.